Cognos BI with Google Map Integration

Take advantage of location analytics, geospatial analysis and location intelligence.

Location data is easier than ever to capture and store: including a map on a dashboard or in a workspace report is a great way to offer it up for analysis by business users. Maps add visual interest and present data in a familiar, easy to interpret format, as everyone knows how to read a map.

TechD now offers Google Maps integrated with Cognos Business Intelligence for:

  • Accelerated customer engagement through graphical BI
  • Highly visual, interactive dashboards without lengthy deployment delays
  • Easier access to insights with interactive data visualizations
  • Smarter decisions that drive a better outcome from mapping of business performance
Integrated with IBM Cognos Business Intelligence (BI), Google Maps turns data into map views of your organization’s operations and performance. You can use these views to plan for the immediate and downstream effects of decisions that span potentially complex interrelated factors. Consistent mapping combined with business performance intelligence are provided in easy-to-understand maps and reports. As a result, non-technical and technical business intelligence (BI) users and IT alike can respond quickly to rapidly changing business needs.

Google Maps provides a familiar interface and the features that most people expect to find on a map (zoom in – out, pan, street names, etc.). Many companies collect huge amounts of customer data (for example, through loyalty programs), but most of the time this data is not used effectively and simply sits in spreadsheets or databases.

Google Maps Cognos BI Overview and Demo

You can leverage you Cognos BI data integrated with Google Maps to:

  • Understand where your customers are: If you understand where your customers are and where they shop, then you can make more educated decisions and determine how to best engage with them, plan new stores, and improve your logistics operations.
  • Make your marketing spend more powerful: Understanding where your customers are and how they are distributed also makes it much easier to tailor marketing efforts to specific audiences. Google Maps integrated with Cognos BI provides the insight you need to launch these targeted campaigns.
  • Know where the competition is: With Google Maps, you can overlay a competitor’s landscape on your own map to compare market share in different areas as well as customer demographic and historical data.
  • Divide and conquer: When dividing territories between sales reps, shops/branches or anything else, it’s much easier to be efficient when you can see the territory in question and analyze key sales-related factors.

Demo Request

Request a LIVE demo of TechD’s Google Maps integration with Cognos.

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